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Twitter and Celebrities: The Great Debate!

  • Broadcast in Internet
BlogWorld Expo 09

BlogWorld Expo 09


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Twitter has been infiltrated by celebrities. Oprah was welcomed with open, very public arms. Ashton Kutcher held a charity race against CNN to up his follower counts. And let's not forget poor Wil Wheaton, who was one of the first of their kind to join Twitter. This surge of celebrity attention has been great to add further validity to Twitter in the eyes the more mainstream masses. But what does this mean for B2Bs who have included Twitter as part of their strategic marketing efforts. Aaron Strout, vice president of marketing for Powered Inc., and Jennifer Leggio, ZDNet social business blogger, have drastically opposing views on the Twitter celebrity phenomenon, and will take the topic head on during a point / counterpoint session in which they address: Is this good for business? Or will it just add noise to people’s Twitter stream? Will some of the key influencers in the social media space like Robert Scoble, Tony Hsieh and Kevin Rose abandon Twitter as a result of the celebrity influx? Will celebs like @Oprah and Ashton figure out how to “engage in the conversation” or will they use Twitter as yet another broadcast vehicle? Join us as we discuss this and more on Blog World Expo Radio!