I am joined by Rick Cooper, of AttractingIdealClients.comfame, to discuss online marketing strategies. One of Rick’s favorite tools is blogging, especially for positioning yourself as an expert. Rick maintains that you do not have to be a great writer to blog. There are other options, such as video blogging or picture blogging. There really is no reason not to use social media to create an online presence.
Rick says the better the blogging content, the more readers you will attract. He points out that many people are looking for great tips. Blog about things that have value to people.
It is key, however, to know that you will have to put some effort into attracting readers to your blog. If you build it, they will NOT come. You have to have a strategy; a marketing strategy.
As well, Rick advises that when you first start blogging, you need to be conscious of keywords. He says keywords are how people find you when they search for a topic via Google (or whatnot). It is important to just start getting the content out there; that you start today writing about what you are passionate about or are an expert in. He says you can always refine your keywords later, however it is imperative you do not skip giving keywords attention altogether. This is a critical point my Podcast guest from last week, Patrick Schwerdtfeger, really tries to drive home in his new book Marketing Shortcuts for the Self Employed. (The book includes very specific instructions on how to employ your keywords using free Google tools.)
Rick recommends keeping the mantra “write, write, write - then edit, edit, edit” in mind when blogging.
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