On June 11 I was joined by an incredible Speaker, Author, and overall Online Marketing Guru, Patrick Schwerdtfeger. I strongly encourage you to listen to this Podcast. Both myself and several colleagues have employed Patrick Schwerdtfeger's tips.
Show synopsis: Originally Aired June 11, 2011. I am joined by Patrick Schwerdtfeger, Author of "Marketing Shortcuts for the Self-Employed". Patrick says one of the most important things to do when building your online presence is to build your email/distribution list. He offers the example of how he built his presence and trust with people by offering 52 free tips on marketing. That was one tip a week, which he filtered through steadily using online tools such as HootSuite. Curious business owners took advantage of the free tips and Patrick was successful in adding to his list.
Discussion turns to using blogging as a tool to create an online presence and network, leading to effectively getting your business name "out there". Patrick understands it can be daunting knowing what to blog about. He offers numerous ideas that are easy to take advantage of and are free for the user.
Patrick further advises how to drive traffic to your blog. He says you cannot write your blog and expect people to find you. He uses the analogy of casting your message "in a raging river". Your blog, particularly to start, is not a raging river, however Facebook and Twitter are where people are spending their time. Facebook and Twitter are examples of raging rivers you should be getting your content in front of. By using these tools, you can drive eyeballs to your blog.
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