In this episode I address how you can effectively use social media. It is a mistake to be tempted to pull the plug on social media altogether when efforts fail. Social media is where people (your potential clients!) are spending their time. You simply need to learn how to effectively participate. When I consult clients on creating an effective online presence, I start with the following three questions: 1) Why do you do what you do? This is an area I cover in depth on my Motivation 101 Blog. 2) Who am I trying to reach? More specifically, who is your ideal client and not just your target market? 3) What do you want this ideal client to do next? What is the next step after they read your blog, listen to your Podcast, or otherwise read/watch something you have posted via social media? Another key point to keep in mind is measurement. Put measurements in place to help you gauge how effective your online campaigns are. Make a list of every single social media platform you are making use of and ensure you create analytics to measure each one. Employing analytics will help you identify what social media works for you and what does not. Be armed with the statistics to better focus your efforts in engaging potential customers via social media. An online branding analysis can be found on my blog. Remember, your blog should be the center of your online universe. Use social media to engage with your potential customers on a deeper level.
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