Discussion with Todd Pillars, a certified Bob Burg Consultant and small business consultant. Jerry and Todd make the point that the secret to any communication is not to put on a persona. Effective communicators integrate their public persona with who they are in their personal lives, which is so much easier! In terms of blogging, Todd encourages listeners to use their passion to interact and share with an audience, which can be far more effective than any expensive marketing campaign. Todd quips “people love real, so you need to keep it as real as you can”. He maintains that you can have online success in grabbing an audience where even big companies fail with huge marketing campaigns. People ♥ real. Todd says his wife summed it up best by saying “sequence on a duck just leaves you a pretty duck” – reiterating the message that web content is key. You do not necessarily have to have the most whiz-bang site to network and promote a message online. Forget any rules or trying to find a formula for successful blogging. You need to find your own unique voice. Express yourself and you will connect with likeminded people.
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