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  • by The Blog Squad
  • in Marketing
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Do you know how others view you online? Do you know what prospects find when they "google" you? Whether you are a solo professional or own a company, it's important to take charge of your online identity to ensure you have a positive... more
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  • by The Blog Squad
  • in Marketing
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…think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, education and a demonstration of benefit and value.In an overly... more
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  • by The Blog Squad
  • in Marketing
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On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader strategist David Meerman Scott, author of The New Rules of Marketing & PR on why you need... more
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  • by The Blog Squad
  • in Marketing
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If you're marketing your business online you need content and your success depends both the quantity and the quality of your words. Yet few businesses develop a content plan. A Content Plan focuses on informing, educating, and... more
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