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Content, Content, Content: Why Having a Content Plan is as Important as a Business Plan
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The Blog Squad
in
Marketing
Airdate:
Thu, Jun 7, 2007 10:00PM UTC
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If you're marketing your business online you need content and your success depends both the quantity and the quality of your words. Yet few businesses develop a content plan. A Content Plan focuses on informing, educating, and entertaining your ideal audience. Strong Content Plans take the “Know, Like, and Trust” factor and formalize it into an ongoing relationship-building habit. Tune in as The Blog Squad interviews Allen Voivod of www.EpiphaniesInc.com about how to use content.
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