Bloggers for Hire: An Emerging Profession

The days of hiring a public relations firm and buying advertising are going the way of the dinosaur for companies that want to get noticed and make a splash. They are turning to business blogging, podcasting, video and social media tools. But most companies don't have the resources or knowledge to use these tools. A new industry of tech-savvy professional bloggers and social media experts are meeting the need. The Blog Squad interviews Jim Turner of One By One Media about this emerging trend.