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Business Help: Building A Business Brand

  • Broadcast in Business



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Big Businesses have brands!  Small businesses need to think about branding as well.  Join us to learn how to build a viable brand with special guest Adriana O'Toole, real estate executive, since 1975, Adriana is experinced in building a brand that works.


Adriana is a professional Realtor in business since 1975 when her youngest child started kindergarten - she had been going to all sorts of meetings and not being home anyway.


She has many of the National Association of Realtors designations, which give her a great referral network opportunities - even went to Greece a few years ago on a trade mission with the CIPS chapter.

She works in the Essex and Passaic areas of New Jersey but has access to Realtors all over the US and abroad.  For example, this past weekend she went to her 58th college reunion at Douglass and met an alum who needed a Realtor in her area -= Beach Haven – Adriana was able to connect her with one who went to see her yesterday)

Adriana belongs to many local organizations and has been president of several including: Montclair Lions Club, Montclair College Club, Northern NJ Victorian Society Chapter (Co-Founder of the group) Montclair Nature Center, Le Tip of West Essex chapter, Douglass Class 1954, Montclair Chamber of Commerce, West Essex Board of Realtors, NJ CRS Chapter, NJ Women's Council,  Grand Marshal of Montclair 4th of July parade.

She is a contributing author to the upcoming book:  Big Bold Business™ Advice with a chapter on Branding. The book will be available in mid June and can be found at:  www.bigboldbusiness.com