Developing an Entrepreneurial Mindset and Effective Behaviours to Grow a Successful & Profitable Biz

In the E-Myth Michael Gerber states that we make a fatal assumption when we decide to start our own businesses. ‘That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. These are two very different things’. This is so not true!! This assumption is the main reason why most businesses fail! We have to transition from employee to entrepreneur, this is harder than it sounds. There is a mindset shift, that needs to take place. Our focus has to move to marketing, sales, operations, people management etc all the areas that need to be well tuned and aligned for a business to be successful! For us to create a new business, changes are occurring and we too need to change by developing new behaviors to be an effective and successful entrepreneur. Georgina Terry FCCA– The Passions to Profitability Expert is a professional business mentor and coach with a difference. Georgina is a qualified accountant with nearly 20 years experience in consulting, coaching, finance, training, mentoring and facilitation. She has used her skills to coach and mentor people to achieve outstanding business and personal success in the United Kingdom, Trinidad & Tobago, USA, Jamaica, Canada and Africa. Georgina demonstrates an ability to adapt quickly to different cultures and works effectively at all levels to increase performance and company profits. Georgina is the CEO of Business and People Development Associates Limited, a consulting and business mentoring/coaching organisation. She is also a Certified Emotional Intelligence Career Strategist and certified to coach leaders using The Leadership Circle™. Georgina strongly believes that once you find and tap into your passion, you will not feel as though you are working! As work will become PLAY!!! Email georgina@passionstoprofitability.com to receive your free business success guide