BGL 131008 Measuring The Return On Investment Of Your Social Media Programme

This week our guest is word of mouth marketing and social media consultant Chris Aarons of BuzzCorps.com. We discuss how to develop a social media marketing programme for your business. We review the Hewlett Packard Case Study '31 Days Of The Dragon' which engaged influential bloggers who connected with their communities as part of a word of mouse marketing strategy. Shownotes and additional resources are at the show blog www.bizgrowthnews.com