Interview with author & reporter Jayne O'Donnell

Jayne is an expert on what makes people buy, and as such has co-written the book GenBuY. Jayne is also the retail reporter for USA Today and has covered the demise and comeback (and near demise again) of department stores, profiled the colorful founders of Juicy Couture and chronicled the hard life of a toy store manager at Christmas, just to name a few of her standout stories.