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Green and Profitable Marketing with Shel Horowitz

  • Broadcast in Business
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Celebrate the Earth and Green Marketing with Biz Buzz host Becky Cortino in an insight-filled interview with marketing consultant and copywriter Shel Horowitz, primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.

Shel specializes in strategies and materials to reach green, socially conscious consumers with marketing that has them calling you. He also writes the Green And Profitable and Green and Practical monthly columns.

An environmental activist all the way back to the early 1970s, he lives in a 1743 farmhouse that may be the oldest solarized house in the United States.