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BIZ Juice!  

Straight-Talk with the Masters! Brimming with stories and practical hands-on advice to jazz up your BUSINESS.

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    No Marketing. No Business

    Here's the straight talk.  If you're an entrepreneur or small business, you've got to stand up and get noticed.  In a positive way.  

    You can have the logo.  The brand.  The best products or services.  But if you can't be found, you won't stay in business very long.

    On today's show, I brought in expert DEMOS FLOURI who specializes in knowing how to build marketing plans that count.  From building the vision to integrating that vision into an online plan, Demos is your masterful expert. 

    A few tips he shares on today's show.

    - Do the basics first.  What's your passion? specialty?  What's your message? Who do you serve?    

    - People buy from people.  Building relationships is a first priority!

    - Every proprietor or business owner simply must have a website.  Its necessary.  Period. Subsequently you can swim further into the social mediums.

    - There are three key online social media networks you need to participate in:  Facebook, Twitter and Ecademy.  Caution:  Ecademy is only for the serious net-workers and collaborators.

    - Don't try to build everything at once.  Start small and build one at a time.  

    - Research.  Ask colleagues and experts.  Collaborate on your business and marketing plan.

    - Benchmark and quantify outcomes.  Build the numbers.  Build more of what works. 

    - Simpler is usually better.

    - Sales is about selling your actual product or service.  Marketing is about creating an awareness of who you are and what your business is about. 

    Tune in and hear the straight-talk with Demos.  Calling in from the UK.  Our global expert.

    Note:  PENNY POWER just launched her new book !  "Know Me, Like Me, Follow Me"!  It takes you in the heart of the online business world.  Whether you are a multinational or an owner-manager, developing your online brand in the right way is key to making the most of the new business environment. 


    ©PeopleCoach, Inc., 2009    

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