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Kiwi Callahan: 5 Ways to Use Videos to Market Your Business

  • Broadcast in Business
Bruce Hurwitz Presents

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Kiwi Callahan is a documentary filmmaker, a martial artist,and  a wine lover. But it wasn’t always that way.

Kiwi found her way into documentary filmmaking after being a professional musical theater actress for 10 years. As she grew older, she found herself becoming more confident in her beliefs, less sure that she knew everything, and drawn to a different kind of story. After much consideration (read: pacing, wine consumption, sleeping, and chocolate eating), she decided to change directions and pursue a career in documentary filmmaking. In addition to full-length and short documentary films, Kiwi has been producing documentary-style videos and commercials for all types of businesses, ranging from solopreneurs to international brands such as Dockers, Target, and Dove. Follow her on Facebook, Instagram, Twitter, YouTube,.

About our discussion she says, "There have been about a zillion articles published in the last few years claiming that businesses MUST be producing videos in order to succeed in today’s marketing environment. They are largely correct, but for business owners who don’t have any experience producing videos for themselves, figuring out how to integrate video into their current marketing strategy can be overwhelming. This podcast will discuss the 5 most common ways that businesses use videos to amplify their marketing efforts, and will also provide insight into how to produce these videos at any budget level."  

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