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Ed Forteau: How Chatbots are Changing the Way Businesses Interact with Customers

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Bruce Hurwitz Presents

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For over 29 years, Ed Forteau has been a sales and marketing strategist, coach, and mentor to entrepreneurs. During that time, he developed, and perfected, an indirect selling method that builds authority, credibility, and trust in the sales process—resulting in increased sales. Over the past couple of years, he started automating many aspects of his selling method, using chatbots. Ed found chatbots to be the perfect salesperson, because they can execute sales functions with precision, while learning and improving over time. He now leverages the power of chatbots to improve the sales effectiveness of entrepreneurs and their organizations.

About our discussion he says, "There are four types of people that entrepreneurs connect with on Linkedin: those that are ready, willing, and able to buy now; those that are ready, willing, and able to buy in the future; those they can build strategic alliances with; and those that sell products/services that can benefit their business. A chatbot can automate the process of categorizing each connection, schedule appointments with the high-value connections that are ready, willing, and able to do business now, and foster relationships with the rest of one's connections—freeing up the entrepreneur to be much more efficient."

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