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Maralyn Dolan: Why Print is Relevant

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Maralyn Dolan is Founder and President of Integrated Printing & Graphics, Inc.

IPG is an award-winning high-end print production company servicing financial, fashion, non-profits, retailers, and institutions that believe in the Power of Print. IPG is listed uniquely as the designer-friendly printer with Graphic Design USA Magazine.

Maralyn began her career in the printing industry with direct mail and then moved to high-end commercial print.  In 1999 Maralyn brought her expertise in both print mediums to create Integrated Printing & Graphics.

She is on the Board of Directors of the Manhattan Chamber of Commerce and Chairwoman of the Advisory Board of the Irish Business Organization of NY. Maralyn received the 2004 NAWBO-NYC Phoenix Award, the 2004 New York Women’s Agency Galaxy Award and the 2013 Irish Echo Ambassador Award. 

About our discussion she says, "Print is the original disruptive technology and brought knowledge to the masses.  Today print is one of the largest industries in the world and still growing; it  rivals auto manufacturing! 

"Why Print?  Marketing emails have reached all-time high.   By merging technology with data, offline marketing (ie print) can be as robust as today’s online marketing.  For every $167 spent of direct mail in the US, marketers sell $2,095 in goods.

"Print catalogs are back!  -  Multi channel relationships spend 4 times as much as those that do not.  Personalization boots the response -  non profits know this.  Finally, print builds loyalty!"

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