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Alan Siege: What do you need to start a business? You’d be surprised.

  • Broadcast in Business
Bruce Hurwitz Presents

Bruce Hurwitz Presents


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Alan Siege has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College.  He is an instructor for the FastTrac Program, (part of the NYC Department of Small Business Services) and an Adjunct Professor in the School of Professional Studies at New York University and the City University of New York. He is the Principal of Small Business Management Consulting - a business coaching company founded in 2005, which helps small businesses become more profitable by improving the way they tell their business story and refining their business model.

About our discussion Alan says, "So much has been written on this topic.  And it often starts with 'You got to have a plan.' While planning is a good for most things we set out to do, planning a business can lead to endless hours of market analysis, and deep soul searching to see if you have the right stuff to get a business going.   At the end of the day, above all else, whatever it is that you do or make – it has to compel people to hand over their money for it.  It’s about fulfilling a real need, a genuine desire.  Making spaghetti that sticks to the wall."