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Bruce Segall: Using LinkedIn for Visibility and Relationship Development

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Bruce K. Segall is an experienced Marketing professional with 25 years’ experience in large financial services companies and smaller firms before becoming President of Marketing Sense in 2010. He has recently trained over 60 clients and dozens of professional groups on LinkedIn. He writes frequently on LinkedIn, for example Networking in the New LinkedIn World and  LinkedIn’s Evolution: Lessons for the Future of Marketing. Bruce provides several specialized services to professional firms and B2B companies, including client satisfaction research and marketing project management. A Yale graduate Magna Cum Laude in American Studies, Bruce has an MBA in Marketing from the Stanford Business School and lives in Dobbs Ferry, NY. 

About our discussion he says, "I write periodically about LinkedIn as a great avenue for attorneys and other low-key professionals.  With millions of new members every week and a huge amount of 'noise' on the social network, can a LinkedIn Beginner or Intermediate still make an impact without spending a lot of time?  How do different aspects of LinkedIn work for people who are just tiptoeing their way into social media or prefer to keep a lower Profile? Which aspects of LinkedIn can these people best leverage? How might they evolve their behavior have to change over time?"

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