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Why TV is Far from Dead with Alan Wolk

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Bruce Hurwitz Presents

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“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek describes the best-selling author of Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry.  As co-founder and lead analyst of TV[R]EV, Wolk has become the media industry's go-to guy for understanding the changes coming from Hollywood, Silicon Valley, Madison Avenue and beyond.  A frequent contributor to and columnist for Slate, Forbes, Decider and other industry news sites, Wolk has been interviewed and quoted by everyone from NPR to The New York Times to Variety.

About our interview Alan says, "While pundits have long been predicting the death of TV, the industry has never been healthier. 96.5% of US Households are TV households, as per Nielsen’s latest report and pay-TV penetration is still at around 85%. What’s happening is a massive shift in the way we watch TV: we’re watching on our own schedules, on OTT apps, and, more frequently, on vMVPDs, virtual services like Sling and DirecTV Now. That’s changing the way TV is monetized, putting more emphasis on data and better viewing metrics. But TV isn’t going away. And neither are viewers."

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