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LAURA CROSS is an entrepreneurial and expertise strategist, published author, professional ghostwriter of more than 30 business books, and CEO of Expert Entrepreneur, LLC. She works with exceptional women entrepreneurs who want to go from best-kept secret to rock-star expert status and develop a profitable expert-business – positioning, packaging and profiting from their expertise. Laura is also the creator of the award-winning Expert Author Book Blueprint, a program that teaches entrepreneurs how to write and publish a profitable business, self-help, or how-to book in as little as 12 weeks. Today, Laura is going to talk about Writing a Book to Establish Your Expertise, Effortlessly Attract Ideal Clients, and Easily Command Higher Fees for Your Services Programs, and Products. During the call you will learn: • How to select the right publishing path for you to maximize the results you want • A proven technique to capture your voice and ensure your message is effectively delivered • The key to establish your credibility and position your expertise within the pages of your book that turn readers into raving fans eager to purchase your high-priced offerings • A powerful method that will turn your book into the ultimate lead generation tool • Strategies to make hundreds of thousands of dollars from your book (and it’s not from book sales)
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