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#SocialSports Super Bowl 48 Pre-Show

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Beverly Macy

Beverly Macy

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Beverly Macy Previews Social Super Bowl 48 - the NFL Social Command Center; the Super Bowl commercials; the 2nd screen experience, and more.

To recap, here's what we saw in 2013's Super Bowl:

  • 24.1 million tweets generated around the Super Bowl
  • Calvin Klein captured the leading spot for advertisers with 28% share of voice
  • Ray Lewis was crowned Social MVP with a total of 180,771 tweets
  • John Harbaugh was the winner of the "HarBowl," topping his brother Jim with 44% positive sentiment
  • Beyonce generated 5.5 million tweets on her halftime show alone

 

 

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