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Hack the Competition Using Social Media - Unmetric’s Lux Narayan

  • Broadcast in Business
Beverly Macy

Beverly Macy


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Find out how social media is changing the game in competitive intelligence and benchmarking.  Learn how to hack the competition and WIN every time - using social media.

Lux Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. Unmetric is is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube & Pinterest.

Unmetric has operations in the US & India, and Lux divides his time between these geographies and new markets that the company is looking into entering. He is also a co-founder at ShareMyCake Charitable Foundation, a non profit that focuses on raising a more ‘giving’ generation of kids. He continues to be a director at Vembu Technologies, a company he previously co-founded.

A graduate of IIT Madras & IIM Calcutta, the greater part of his (almost) two decades of work experience have been at the helm of startups. The remaining years encompassed various roles in advertising, media and entertainment.