Join UCLA Extension instructor Bobby Borg discuss Social Music - How to use social media to supercharge your music career! This program will be of interest to DIY musicians preparing for the release of an independent recording, but applicable to managers, start-up record label personnel, and anyone interested in utilizing low-budget strategies to create a fully customized marketing plan of attack one step at a time.
The Internet, word-of-mouth, guerrilla techniques, social media, mobile marketing, publicity and public relations, film and television licensing, live performing and touring, radio, and sponsorships will be discussed.
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