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Jay Conrad Levinson, Guerrilla Marketing

  • Broadcast in Business



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Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 59 other business books. His books have sold 20 million copies worldwide. 

His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide. 

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States -- as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. 

Jay has written for the Microsoft Website, Entrepreneur Magazine, Inc. Magazine as well as numerous other publications. He is the Chairman of Guerrilla Marketing International. His Guerrilla Marketing series of books, workshops, CDs, DVD's, Internet website, and The Guerrilla Marketing Association a marketing support system for small business. 

Most of all, Guerrilla Marketing is a way for small business owners to spend less, get more, and achieve substantial profits.

A winner of first prizes in all the media, he has been part of the creative teams that made household names of The Marlboro Man, Tony the Tiger,The Pillsbury Doughboy,Charlie the Tuna, Morris the Cat, Green Giant, Allstate's good hands, United's friendly skies, and the Sears Diehard battery.