Sean D'Souza is an expert on sales psychology and marketing tactics. His highly-recommended Psychotactics newsletter and website offer a wealth of easy to understand free articles and downloads. He's also the author of The Secret Life of Testimonials and Client Attractors.
PsychoTactics™ at http://www.pyschotactics.com is a thought system that is based on 5000+ years of tried and tested methods. Our brains are hardwired with information, that hasn't changed in all these centuries. Imagine being able to use that same psychology in business. It's so deceptively simple that you will wonder just how you did without this incredible understanding of the human psyche for so long.
Are you a psychologist? That's what people often ask. That's a hard question to answer. I read about 100 books or more a year, and listen extensively to audio tapes on learning while in the car (learned this from James C. Collins, Author of Good to Great and Brian Tracy). The knowledge contained in those audio tapes and books, when meshed with my own, helps me to give readers, workshop participants and clients a unique perspective on business.
Understanding why customers buy. And more importantly what stops them from signing on the dotted line, at the very last second. The science and art of persuasion.
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