Bentonville/Bella Vista Chamber of Commerce  

In-store is the last great untamed frontier in the retail environment. What happens inside the store in terms of execution is largely unmeasured or ineffectively measured through a number of proxy measurements. We will prove this and then demonstrate a simple, accurate, indisputable method for taming this environment, improving execution and selling more product. 1) Long time execution challenges continue -Industry proof -Walmart proof 2) The challenges are likely to increase, particularly at Wal-Mart* -Changes and likely consequences of those changes 3) To measure is to manage -Roles and responsibilities -Managing the execution of the plan -Managing the plan -Interpreting the results 4) An approach -Adding value to your partnership through improved compliance -Adding to your bottom line through improved compliance Speaker: Mike Spindler Mike has been an innovative and successful leader in the Market Research, CPG Information, Product Information, and E-Commerce businesses for over 25 years. He has worked with entrepreneurial organizations to prioritize, scale, and build their potential and influence in the marketplace. He held senior executive, marketing, sales, and development responsibilities at A.C. Nielsen, efficient market services, Gladson and MyWebGrocer. ShelfSnapTM is the next great leap in merchandising as it gives practitioners execution transparency that has never been available. This service alone fulfills all 5 Industry defined merchandising measurement requirements: it is accessible, timely, reproducible, generally undistorted and inexpensive. Mike is often quoted and a frequent speaker/participant in Industry associations and events.