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Being "all that" doesn't just mean flaunting your bod on the street or in the club. And thanks to Beverly Bond, founder of the Black Girls Rock! Awards, millions more young women of color now feel empowered to strut their intellectual stuff. "A lot of the media messages really affect our girls because it's so imbalanced. A lot of the messages tell our girls they are only worth their physical selves, that their power exists below their waist and not above their shoulders," Beverly tells The Mecca James Show host Mecca James. "This also effects our young boys and how they see women and relate to them."