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Branding the Experience - Experiencing the Brand
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BEL Radio
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Business
Airdate:
Tue, Dec 8, 2009 09:00PM UTC
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Many think of branding as an issue of logos and catch phrases. The truth is that branding is what the customer experiences. Join us as Rajiv Kapur and John Schenkle of Configurations will share their insights on taking your brand and infusing it into your customer's experience.
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Tags:
David Porter
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BullsEye Leadership
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Experiencial Branding
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Configurations
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Leadership Development
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