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David Meerman Scott and Sam Horn

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Today's guests include David Meerman Scott and Sam Horn.


David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader who has presented at conferences and events in over 20 countries on 4 continents.

He is author of the award-winning BusinessWeek bestseller, "The New Rules of Marketing & PR," the hit book "World Wide Rave," three other books, and writes for Huffington Post.

His blog, "Web Ink Now," is ranked by AdAge Power 150 as a top worldwide marketing blog.

Clients include Cisco, HP, Microsoft, The NY Islanders, NASDAQ Stock Market, McKesson, U.S. Air Force, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, TS2, and many more.


Author, speaker, and consultant Sam Horn is known as America’s Intrigue Expert.

Sam is author of six books from major publishers, including "POP! Create the Perfect Pitch, Title and Tagline for Anything," which teaches you how to interest anyone in anything in 30 seconds (endorsed by Seth Godin, Jeffrey Gitomer, Ken Blanchard); and "Tongue Fu!®: What to say – when you don’t know what to say."

Sam is a 16-time Emcee of the Maui-Hawaii Writers Conference, and was selected (with Tom Peters) to be a featured speaker at INC Magazine’s 500/5000 convention honoring the top entrepreneurial organizations in the country.

Sam is an award-winning creativity consultant with a 20 year success record with an international clientele including the Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, KPMG, Boeing, Intel and Capital One.

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