BDI Social Communications and Healthcare Session 2

10:10 AM - 10:30 AM Case Study: Going Social for Health Impact. Presented by: Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC)

10:30 AM - 10:50 AM Case Study: Establishing Pharma’s Digital Footprint: Lessons from the Consumer Health World. Presented by: Tim Weinheimer, Vice President / Digital Strategist, Ketchum Washington DC

10:50 AM - 11:10 AM Case Study: Social Media – Getting Started in a Heavily Regulated Environment Presented by: Gigi Peterkin, Associate Director of Interactive Media, AstraZeneca

11:10 AM - 11:30 AM The Dosie Awards: The Best in Healthcare Social Media Presented by: Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital