http://www.blogtalkradio.com/bdisocialconvergenceBDISocialConvergenceenBlogTalkRadio.com. All Rights Reserved.Fri, 14 Jun 2019 20:45:00 GMTWed, 21 Jul 2010 14:30:00 GMTMarketingBlogTalkRadio Feed v2.0http://www.blogtalkradio.com/img/btrbetalogo.gifhttp://www.blogtalkradio.com/feeds@blogtalkradio.comBlogTalkRadio.commarketing,bdi social convergence nyc,brian kenny harvard business school,evan welsh sap,jenny dervin jetblue airways,john bentz waggener edstrom worldwide,matt gentile century 21,matt peters pandemic labs,paul hernacki definition 6,social media speakers and panelsBDISocialConvergencenoBDISocialConvergenceepisodichttp://www.blogtalkradio.com/bdisocialconvergence/2010/07/21/bdi-social-convergence-2Marketinghttp://www.blogtalkradio.com/bdisocialconvergence/2010/07/21/bdi-social-convergence-2/#commentshttp://www.blogtalkradio.com/bdisocialconvergence/2010/07/21/bdi-social-convergence-2Wed, 21 Jul 2010 14:30:00 GMTBDI Social Convergence 210:40 AM - 11:00 AM Case Study: Leveraging Social Media for the Unilever Brands Presented by: Stacie Bright, Senior Communications Marketing Manager, Unilever 11:00 AM - 11:20 AM Case Study: Content is King The Consistent Importance of Good Content in the Ever Changing World of Social Media Presented by: Matt Peters, Co-Founder and Creative Director, Pandemic Labs 11:20 AM - 11:40 AM Case Study:It’s Not About the Technology, It’s About the Relationships; Or, It’s About Relationships Presented by: Evan Welsh, Director of Global Media Relations, SAP01:27:00BDISocialConvergencenoStacie Bright Unilever,Matt Peters Pandemic Labs,Evan Welsh SAP,BDI Social Convergence NYC,Social Media Speakers and Panels10:40 AM - 11:00 AM Case Study: Leveraging Social Media for the Unilever Brands Presented by: Stacie Bright, Senior Communications Marketing Manager, Unilevehttp://www.blogtalkradio.com/bdisocialconvergence/2010/07/21/bdi-social-convergence-1Marketinghttp://www.blogtalkradio.com/bdisocialconvergence/2010/07/21/bdi-social-convergence-1/#commentshttp://www.blogtalkradio.com/bdisocialconvergence/2010/07/21/bdi-social-convergence-1Wed, 21 Jul 2010 12:30:00 GMTBDI Social Convergence 18:25 AM - 8:30 AM Introductory Comments Steve Etzler, Founder and CEO, Business Development Institute 8:30 AM - 9:00 AM Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School 9:00 AM - 9:20 AM Case Study: Role of Social Media in Crisis Communications Presented by: Jenny Dervin, Director of Corporate Communications, JetBlue Airways 9:20 AM - 9:40 AM Case Study: T-Mobile HTC HD2 Ultimate Entertainment Sweepstakes Presented by: John Bentz, Senior Vice President, Consumer Marketing Practice, Waggener Edstrom Worldwide 9:40 AM - 10:00 AM Case Study: How to Grow the Right Audience for Your Business: Optimizing Twitter and Facebook for Your Business’ Conversation Strategy Presented by: Matt Gentile, Director of PR and Communication, Century 21® 10:00 AM - 10:20 AM Case Study: Success in Social Means Making the Digital Lifestyle Part of Your Enterprise DNA Presented by: Paul Hernacki, Chief Technology Officer, Definition 602:01:00BDISocialConvergencenoBrian Kenny Harvard Business School,Jenny Dervin Jetblue Airways,John Bentz Waggener Edstrom Worldwide,Matt Gentile Century 21,Paul Hernacki Definition 68:25 AM - 8:30 AM Introductory Comments Steve Etzler, Founder and CEO, Business Development Institute 8:30 AM - 9:00 AM Keynote Case Study: Bridging the