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10:15 AM - 10:35 AM Harnessing the Power of 20 Million Customers Presented by: Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc. 10:35 AM - 10:55 AM #NHL Tweetup Presented by: Michael DiLorenzo, Director of Social Media Marketing and Strategy, National Hockey League 10:55 AM - 11:15 AM Michelin Man Saves the Day: No Cape Required Presented by: Lynn Mann, Director of External Communications, Michelin North America 11:15 AM - 11:35 AM Organizations use Social Media to Listen to Stakeholders and Respond Presented by: Richard Pesce, Social Media & Digital Communications, Sprint Nextel 11:35 AM - 11:50 AM Break