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Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. 85% of US consumers have cell phones and growing vs. only 65% of Americans which have broadband access. The divide between mobile use and broadband Internet access is increasing. Additionally, it is not just a consumer focused trend as Manhattan Research reports that 70% of Physicians say PDAs/Smartphones are “essential” to their practice. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications.

On-Demand Episodes

Mobile Heathcare Communications, Part Two

Mobile Heathcare Communications, Part One