We’ve had a few catchphrases over the years.
In the early days of Barbell Shrugged, I can remember scribbling, “Coffee, Tequila, Barbells” everywhere and on everything. It was silly, but also an effective way to define and state our mission. All we wanted to do was talk about training and have a great time doing it. And it worked!
The Window of Gains is a more recent example. It’s was still fun and on mission; but the goal was very different. We wanted to teach something practically and personally – With laughter.
That’s the challenge, right? There’s no shortage of theory and opinion in the field of sports nutrition. And yet, the world is overflowing with athletes who aren’t meeting their nutritional and performance goals. We have more available information than ever, so why should anyone be confused about what they need? Why should anyone argue for certainty of knowledge over action?
Our approach was to film a light-hearted show on the topic, and maybe slap a cartoon logo on the side of a shaker bottle. “People will see this and giggle,” we thought. “And then maybe they’ll remember that building a strong and adaptive body begins with a shake and a decent meal.”
This is the power of a phrase. A short, funny thing. It is a trigger. It is your spark. A real path of action, and results, and truly profound change.
Time to d3&t
Yes, we’ve had a few phrases over the years. Some were funny, a few were even useful. But only one phrase has proven durable and real enough to serve as our default battle flag, our rallying cry.
It doesn’t look like much at first. It doesn’t even make sense – d3&t, what is that?
The name itself is very easy to explain. To d3&t means to, “Drop Everything & Train.” As it suggests, this is a call to action. Actually, our exact call to action. The “3” in the title points to
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