B2B Marketing Insiders Radio Show

B2B Marketing Insiders Radio Show


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How AT&T Gained $47M By Mixing Blogging with Social Sales

  Broadcast in Marketing

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It’s true. Our B2B Marketing Insider’s Radio Show guest expert (Sander Biehn) helped his company (AT&T) gain $47 million in new business through a blog-centered social sales strategy.

Sander, who held various positions at AT&T including Global Account Manager, Integrated Solution Specialist, Premier Client Director (Sales Manager), and blogger for AT&T’s Networking Exchange will show you how his social sales strategy worked and why.

Listen to this "social selling" interview - then get our guest expert resources at: http://www,b2bmarketingradioshow.com/resources

Social sales strategy
B2B blogging
Social selling
blog-centered social sales strategy
interview with Sander Biehn