Creating Socially Mobile Content That Builds Influence

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B2B Marketing Insiders Radio Show

B2B Marketing Insiders Radio Show

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Jon Wuebben, author of “Content is Currency” and President of Content Launch (a leading content marketing firm with 500+ clients in 7 different countries will join B2B Content Marketing Expert Eric Gruber to discuss:

 

  • Why most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers.
  • How he was able to increase one of his client’s lead generation by 300% in 4 months using content
  • How to operationalize content marketing within a B2B organization
  • How to make sure your B2B content is driving results
  • The type of content that gets shared the most and what they must do to create content that gets circulated through the different social media channels
  • How to infuse branding into our social content and how to establish the tone of our brand using our social content and the discussions we’re starting on LinkedIn and other social networks?
  • How to mix your social media efforts with content marketing to facilitate new relationships, new conversations, positive influence and close customer interaction all at a faster rate than ever before
  • Why should we be integrating content marketing, our social media marketing efforts and our mobile marketing efforts?
  • Real examples of B2B companies that are successfully integrating content marketing, social media marketing and mobile marketing

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