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Matthew Goddard, our B2B Marketing Insider's Radio Show guest on April 16, 2013 at 7pm EST says, "Buying decisions are now highly influenced by information obtained in their peer-to-peer networks. These online communities, with their inherent trust and loyalty networks, are sitting side-by-side with search, and literally changing the way consumers take in information and choose which products to purchase."
This new world (called the "conversation layer"), where advice seeking and advice giving behavior happens faster than B2B brands can sometimes react, marketers must continually monitor and find ways to identify and activate the communities that matter most to their brand.
Become a B2B Marketing Insider''s Radio Show member "for FREE" and get access to Matt Goddard's presentation on identifying and activating communities of interest at: http://www.b2bmarketingradioshow.com/resources
Then listen to this radio show interview with Matt Goddard
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