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AxSA: Conversations - Gilmore on Crafting Great Experiences

  Broadcast in Business

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James Gilmore co-authored The Experience Economy, one of the most essential business books in a generation. In this 1998 treatise, he and Joseph Pine posit that business is theater, and that the creation of memorable experiences is critical to engaging today's consumers. That notion has transformed the way we sell good and services, ever since. Today, Mr Gilmore and Gary Harrell discuss the phenomenon and what it takes for new businesses to design and execute their own great experiences.
Tags:
business
marketing
sales
entrepreneurs
customers
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