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Today we will talk about Social Listening
Targeted marketing will become an expectation. As social media expands, consumers are seeking to be marketed to, not at. If they're going to see ads anyway, they want to see brands relevant to them, not a random big business campaign or generic billboard-style pitch. They expect brands to be listening, monitoring, seeing them for who they are and what they like. In future, they'll expect brands to find them, as opposed to them seeking info. Social listening won’t just be an option for brands, it’s going to become a necessity. Social networks amplify each individual's voice, making each person in the crowd a somebody, somebody to be heard. The businesses poised for success are those that are hearing them, responding, building relationships with their target audience. Social monitoring is not just an intriguing anomaly in the rise of social networks, it’s a genuine business imperative. You owe it to your customers to be listening in.
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