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Elle's first self-published romantic comedy, The Frog Prince, became an Amazon bestseller in December 2010--a distinction it kept through the summer of 2012, when it peaked at #1 on Amazon's Top 100 List for Humor ahead of both Tina Fey and Janet Evanovich. She was one of the first authors to sign on to Amazon's KDP Select and to take advantage of that program's "free promo days," which she used on Valentine's Day 2012 to give away 45,000 copies of her novels, catapulting her second novel, Sleeping Beauty, to Amazon's bestseller list.
Elle's appearance on the Digital Book World's (DBW) Successful Self-Published Authors panel in January 2012 alongside New York Times bestsellers Bob Mayer and Bella Andre was noted in Publishers Weekly. In February 2012, she was named to Expert Messaging Group's "25 Self-Published Authors to Watch." She is considered a "reluctant expert" on the topic of electronic, independent-publishing (self-publishing), and consumer purchasing psychology, and she is well-known for taking advantage of her full creative control by pushing the envelope--and advising other independently published authors to do the same.
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