Joe’s the author of five books, including his latest, Killing Marketing . His 3rd book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. In this segment we'll talk about why telling a story is so crtiical to setting yourself apart in a crowded online (and offline environment). Joe founded Content Marketing Institute, a UBM company, the leading education and training organization for content marketing. Joe is an international speaker, author, and consultant. Find Joe at: www.joepulizzi.com
Next we'll get local with Kevin Dunn who helps business tell their story through video for websites, social media, and more. Kevin is at home behind the camera and the mic. He's passionate about helping craft compelling stories that transforms mission statements into marketplace identities that stick in the miinds of clients, prospects & referrals. Visit Kevin at: www.Wutsurstory.com
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