The Hate Won't Win Movement was started in light of the church massacre that took place at “Mother” Emmanuel AME Church in Charleston, SC on June 17th, 2015. That night, a bible study was held where a white stranger visited and was invited into a predominately black church. The members there invited this stranger into their bible study and he in turn he shot and killed nine people. In the bond hearing of the shooter, Alana Simmons, the granddaughter of Rev. Daniel L. Simmons Sr. (one of the victims), said these words; “It is my understanding that the purpose of this shooting was to initiate a race war. And although my grandfather and the other victims dies at the hands of hate, they lived in love and they preached love, and their legacies will be love. This display of forgiveness by the families and their plea for mercy on your soul is a true testament to how they lived and so hate won't win.”
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