When Bob Burg, coauthor of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently providing value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.
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