George Baer from Proto Magazine and Paul Kostial discuss advertising to Healthcare Executives

Tia Carr Williams, Chief Networking Officer for Audience Innovation interviews George Baer, Time Inc.'s Publisher of Proto Magazine, and Paul Kostial, President/CEO of Audience Innovation to discuss the merits and benefits of Proto Magazine as a value proposition for print and online advertising to people seeking to reach the nation's most influential HealthCare Executives. Proto effectively reaches high-level doctors and key decision-makers in the healthcare industry including corporate and hospital executives, medical community decision-leaders, administrators, influential legislators relevant to domestic healthcare.