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Cold Calling a viable prospect strategy or not?

  • Broadcast in Business
Ask Lita

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Is telemarketing dead?  How do you cold call in a "do not call list" environment?  Some might say, "referrals."  New business referrals are great, especially for quality business.  Yet, anyone experienced in starting a business from scratch or anyone with the need to develop new business leads immediately knows that referrals may not arrive in the quantities and time frame needed.  

Over the years, the "do not call list" and caller ID has caused a steady decline in telemarketing.  Today there are varing views on whether cold calling remains a viable prospecting method.

Mentioned: Rob Glessner a Promotional Marketing Strategist and Owner of Glessner Promotional Agency LLc and Dean Thedos, President at Livable Art Partners Consulting Group 

Featured guest Kendra Lee is a top IT seller, prospect and lead generation expert, sales advisor and business owner who knows how to shorten time to revenue in innovative ways.

She is author of the award winning book Selling Against The Goal and president of KLA Group.  Specializing in theIT industry, KLA Group helps companies rapidly penetrate and sell to small and medium sized companies. Clients include such Fortune 500 companies as Apple, Microsoft and Hewlett-Packard and numerous small and mid-size companies.