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Business People Connection
Ask Lita Guest Host Bob Killian, sought after Brand Consultant, discusses “How can a business ignite growth?” Bob is joined by guests Jack Trytten, author of The G Point and Management Consultant, Dave Baney.
Since 1987, Bob Killian has led the creative and insightful team at Killian Branding, a Chicago-based strategic agency whose goal is to create brands that are visible, differentiated, and urgent. To build those three dimensions of a powerful brand requires multiple disciplines including company and product naming, design, SEO, SEM and advertising.
Bob is the co-author of Do-It-Yourself Advertising and Promotion (3rd Edition, Wylie Press). His White Papers, featured on killianbranding.com, are taught in a dozen graduate schools of business. He is a frequent guest-lecturer in MBA classes and business seminars around the country. Bob’s branding insight, especially as pertaining to effective “brand findability,” adds an often-neglected perspective to a major business issue.
About Bob's guests:
Jack Trytten, author of The G Point, a book focused on understanding your customers’ real needs to become a growth machine. Jack is the SEO of InsightDirection.com, a strategy firm.
Dave Baney, a seasoned and respected management consultant who uses socratic-method questioning to help CEOs and management teams become more accountable and effective. He is the CEO of 55questions.com.