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steps to increase business presence using internet marketing

  • Broadcast in Business
Ask Lita

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Ask Lita for a Business People Connection to Internet marketing experts.

What should be some of the first steps taken to increase business presence using internet marketing?

What are the core components of an effective social marketing campaign?


This podcast highlights, Chase Sherman, a Social Media Consultant, addressing the answers to how social media can be leveraged for business. The points made are from an ealier longer interview with Chase sharing social media expertise. 

As a social media consultant, Chase provides insight as to how businesses gain in the market place through effective social media marketing compaigns.

Chase points out that there is a core customer exercise that helps to determine a target market so that marketing messages and social media activities can be tailored successfully.  Chase expounds on the importance for a business to clarify a unique selling proposition, work to understand the landscape of the target market and restraint from engaging various social networks until a clear message is established.


Chases answers, what are the best practices that should be used when employing a social media marketing campaign?  He discusses three core characteristics needed for a successful campaign and shares the three musts of any social media campaign including the need to develop social capital to gain credibility and increase the interest of “influencers," those that can help you get your message out.

Listen in at Business People Connection Business Market Network