Rick Polson, author and small business coach has helped countless number of small businesses grow to big through his no-nonsense approach towards leadership. He has spent over 35 years helping small and medium-sized business owners grow and expand their customer bases. Starting in radio advertising after college, I moved into other areas including wholesale product sales, government services, advertising and Internet marketing. I have seen successes and mistakes made by many business owners. The purpose of ‘Making a Superstar Company’ is to share my expertise regarding the building of a business from the marketing perspective, helping people avoid some of the novice errors.
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