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East Coast Craft Shows: The Ups & Downs of the Business

  • Broadcast in Business
Art Fairs

Art Fairs


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Connie Mettler talks with Marcy Boroff, from Renaissance Craftables, one of the east coast’s premier craft show promotion companies partnering with downtown areas and non-profits. Marcy Boroff had worked with her mother, Barbara, on shows for years and took over the business in 2010.  

As a craft show promoter, Marcy feels very strongly that it is a partnership between the artists, the downtown areas or non-profits she is partnering with, and the community of festival-goers.  

How did this company get from mall shows to the streets of some of the best shopping areas in the East?

We talk about:

  • the role of the show promoter and why they do it
  • choosing a location to host a show and starting a new show
  • building and implementing a marketing plan
  • the good part of being a show promoter
  • the bad part and the worst part
  • building relationships with the shopping areas where they host their events
  • building relationships with artists
  • the future of craft shows and their economic impact

Learn more: Renaissance Craftables General Guidelines for Artists